Mobile Apps are internet applications designed to run on smartphones and other mobile devices. According to webopedia.com, mobile applications help users by connecting them to Internet services more commonly accessed on desktop or notebook computers.Everybody knows the importance of going directly to where your customers are and although the app revolution only started a few years ago, this form of marketing is growing fast with no signs of slowing down. Currently 77 % of the world’s population are online. With the rapid adoption of smartphones and tablets businesses are faced with more and more opportunities every day that will radically change how their service or product is delivered and accessed. There are more mobile devices in the world than the total number of computers and television units combined, meaning your business needs a mobile presence to stay connected with its customers. Mobile apps are sometimes categorized according to whether they are web-based or native apps, which are created specifically for a given platform. A third category, hybrid apps, combines elements of both native and Web apps. As the technologies mature, it’s expected that mobile application development efforts will focus on the creation of browser-based, device-agnostic Web applications. If, in your opinion, mobile applications are exclusively for worldwide corporations and big name brands such as Bank of America or Walmart, you’re totally mistaken. Nowadays, more and more midsize, and even small, companies are following mobile application development trends. Market conditions make the businesses think that an efficient mobile strategy requires more than just a user-friendly website.